What do you think about
the Better Business Bureau?
The Better Business Bureau or (BBB) has been operating for
many years to look over consumer and business complaints whether it is
land-based or web-based. Through this organization, people are more aware of
the dos and don’ts when it comes to consumer-business relations.
Nowadays, the logo of BBB in business establishments and online shops remains the proof of
honesty to consumers. On the other hand, more and more complaints are being
shown on the web about the organization’s one-sidedness when it comes to
business grading. Some people believe it’s true but others remain faithful to
BBB.
The Better Business
Bureau
Although BBB looks over the business all over the country
(land-based or web-based), it’s an organization that’s not affiliated with the
local, state, or federal government. In fact, it has nothing to deal with any
government-based consumer protection agencies. This makes BBB a private
organization that may seek its funds through membership fees. Better Business
Bureau located at different states or regions work independently from each
other.
This creates a number of directors and staffs for each location –
although, each BBB division must meet the general requirements of the
organization. Most people who run the BBBs in different locations are composed
of executives of several corporations, legal experts, and even community
leaders.
Ratings
Years ago, there were only two ratings that a business or
company can get from BBB – it was satisfactory or unsatisfactory. Of course,
having a satisfactory rating means that your business is good for consumers and
you are mostly referred by others on a land-based or web-based medium. On the
other hand, having an unsatisfactory rating would mean that your business is
already receiving lots of complaints from consumers (maybe because of false
advertising, scam, fraud, or rip offs). With this, people are able to identify
the good and bad side of businesses.
Nowadays, BBB revised the rating system into A+ to –F rating
system. This is a more comprehensive rating system that will let you know the
good and bad side of a particular business. A business with “B” rating for
example, is generally good for consumers but it may have some down sides such
as poor customer service. If a business is rated “A+”, you can be assured that
it is true to its consumers and there’s definitely nothing to worry about as
you perform transactions with it.
How does it Work?
Since BBB focus on consumer protection, it works as a
mediator between the complainant and the business or company owner. It provides
services to resolve the dispute with processes involving the council members of
the Better Business Bureaus. While most complaints addressed to businesses are
resolved within the BBB, some cases such as medicine or law-related cases are
usually passed to other associations that specialize in these fields.
When the BBB receives a complaint, it immediately contacts
the business or company owner about the dispute. Then, the BBB will proceed to its
mediation process unless the dispute is medicine or law-related. Arbitrations
handled by BBB are low-cost or no-cost. In fact, non-members can also get the
services from BBB if a consumer filed a complaint to a non-member.
Through the process of reviews and dispute resolution, the
BBB will be able to rate a business with its new rating system. With more
unsolved complaints, you’ll definitely have a low rating from this consumer
protection organization. If your business was able to resolve the dispute together
with BBB, your ratings might not be affected at all.
Complaints against BBB
Although BBB is a consumer protection organization, it’s also
flooded with complaints from consumers and businesses alike. This is because of
the increasing number of fraud companies and businesses (from both land-based
and web-based) that bear the BBB logo. With this, lots of people were alarmed
and questioned the legitimacy of BBB when it comes to consumer protection. In
fact, some people over the web expressed their views about BBB in blogs and
forum websites.
The first thing that you have to watch out is phishing sites
that mimic the BBB website. With this, cyber criminals can get personal
information from consumers and business owners that can be used in illegal transactions.
It’s very important that you check the BBB website first whether it is legit or
not – this way, you can protect your information and avoid getting involved
with illegal activities on the web. This year, there are already lots of people
being victimized by these phishing sites. The Better Business Bureau is aware
of this and warns the public about scams that are abundant on the web.
Calls from BBB
Some people were contacted by a BBB representative about its
membership and how you can get the advantage of bearing the BBB logo on your
website. These calls were alarming since most people were asked to give credit
card and bank account numbers to become a member of the said organization. If
you haven’t confirmed the true identity of the person (who suddenly calls you
about the membership fees of BBB), it’s very important not to give any personal
information.
There were calls from legit BBB representatives that were disputed
because of solicitation through the use of credit cards. After asking questions
regarding the person’s business (such as the tenure and nature of business),
the representative wanted to solicit money for the membership fee of Better
Business Bureau – through credit card or check by phone.
Questionable Rankings
There are also questionable rankings coming from the BBB that
were further investigated by curious consumers and business owners. There was a
time that a fraud company on the web was given a BBB logo (with an “A” rank)
just after paying the monthly “membership” or “subscription” fee. While others
– without a BBB logo in their websites; suffer from bad rankings given by BBB
because of being non-member, illegal sites are ranked favorably just because of
paying BBB fees.
With this, the BBBs reputation is becoming more questioned in
terms of consumer protection. If this continues, more and more people will be
victimized because of one-sided rankings given by BBB. Since most people
nowadays still trust BBBs policy in consumer protection, it will be a big mess
in the future if lots of scam or fraud sites give membership fees to BBB and
bear its trusted logo.
There is one scenario on the web that two popular markets on
the same location are ranked by BBB. One store had a BBB membership and the
other one didn’t – with the same kind of consumers because of the similarity in
location, both would have the same numbers of complaints and resolved disputes.
The catch is; the BBB member had a better score than the non-member because of
unresolved complaints (which seems impossible to happen).
Resolved Disputes
Another scenario on the web is a complaint issued to a
company that’s a member of BBB. The person filed a complaint to the car company
because it was demanding for fees on a $500 dollar car part – although the
broken part was just a small fuse. With all the paperwork on this issue, that
person grew tired of addressing the issue to the BBB and the organization
marked the issue as “resolved”. With this, the car dealing still had a “B”
rating.
These days, it’s really best to have your own research first
about a company especially if it obviously boasts for its excellence in
rankings especially from BBB. This way, you can take your worries away from
scams especially if you have read the details coming from the personal
experience of other people. There are lots of review websites on the web that
you can use other than to trust consumer protection sites (which may not be
affiliated with government agencies).
How to File a Complaint
against BBB
If you wish to file a complaint against the BBB in your area,
you can always contact the CBBB (Council of Better Business Bureau). You can do
it by faxing and mailing your complaint (must be Certified Mail and Return
Receipt Requested). After passing your complaint, the CBBB will review your
complaint and address the BBB in your area about it. This will take about 30
days until the dispute is resolved or not.
When the complaint isn’t resolved with the CBBB, you can
still pursue it by addressing the complaint to The Office of the Attorney
General in your state. This office has received numerous complaints about the
malpractices of BBB regarding consumer protection so expect that the office
will be very familiar with your issue. Of course, you don’t have to expect
faster results since this office is usually overworked with few staffs
involved.
There are other ways of filing a complaint against the Better
Business Bureau such as filing it in the Federal Trade Commission (FTC) or
getting the case into court. If you’ve been getting unfair ratings for your
business or you’ve been scammed because of the one-sidedness of BBB to its
members, the best thing you can do is to file a complaint immediately.
With all of the complaints being held against BBB, you might want to check out review sites
that present personal experiences with a particular company or business instead
of trusting questionable consumer protection organizations.
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